Churn Prediction and Mitigation

Business challenge

  • Online retailer with few millions of opt-in registrants had lots of customers disengaging after the initial sign-up, with no clear reason

Solution

  • Developed an advanced analytics Solution that not only provided churn prediction, but also identified the factors/variables that most reliably contribute to an accurate prediction

Business benefit

  • Using the identified factors, churn was reduced by 55% for 90-day cohort and 68% for 105-day cohort
  • Predicted revenue¬†increase: 200% for 90-day cohort and 400% for 105-day cohort