Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Our expertise includes,
Survey scripting is a crucial part for any survey as any mistakes done here is carried away throughout the study which would lead to inaccurate finding.
Our roost is the place where our opinionators provide their valuable opinions. Building and maintaining a robust online panel is a challenging task. However, At SQ, we have collated the experience of the experts who have been building and maintaining online market research panel in emerging markets, which comprises of about 1 million panel members and consistently growing to reach the current market needs.
Data processing and Analytics, data in the raw format is unusable and does not provide any insights for the business problems.
Data processing is very technical and difficult task. It involves quality check of the raw data and then convert the same into a readable and meaningful numbers.
Verbatim coding is described as an art and science of analyzing relatively unstructured feedback provided by people who have been interviewed about their opinions.
At SQ, we make in-depth analysis of responses by drawing logical insights from the research in following aspects:
• Identify ‘critical instances’ -highlight key passages of transcripts.
• ‘Open coding’ – assign passages to categories (i.e. abstract conceptual labels). Work through all transcripts and collect numerous illustrative quotes to ‘saturate’ categories.
Translating a document form one language to another effectively requires the translator to be comfortably familiar with the ins and outs of both languages and also to understand the nature of the text and the true intention of the author.
At SQ, we have translators across the globe, who are of native origin. This ensure us to deliver high quality translations in respective languages.