Churn Prediction and Mitigation: Internet Domain Names

Business challenge

  • Customers of a large internet domain name registry fail to renew, with no clear reason


  • Developed an accurate churn prediction system utilizing large amounts of customer usage and profile data
  • Identified strong predictors of customer churn

Business benefit

  • Variables and patterns identified as churn predictors allow the company to pre-empt and target likely churners with promotions